Lawfirm SEO Consultant

Did you know that there are more than 1.35 million lawyers in the US?

The US legal business sector commands a whopping $160 billion market share.

A survey by the American Bar Association concluded that law firms will continue facing increasing challenges generating business in the post-pandemic world unless they establish a robust online presence, and build comprehensive marketing plans.

How does a potential client find a lawyer?

While recommendations from friends and familiar are important, most people begin their search for legal services online.

And when I say most, I am talking about 96% of the people!

What does this mean for your law firm?

Well, for starters, if one of your potential clients does an online search (say on Google) and your law firm website does not show up on Page 1 of Google, you would end up losing that potential client!

Let’s actually put this to the test.

Here, I searched for “law firms near me”, and Google showed me these results (Page 1).

Now if you happen to be on Page 1 (especially in the top 5 SERPs), you might not need a lot of help in the SEO domain. 

However, if you are not ranking well on Google, you do need an expert lawyer seo.

Let’s take another example. This time, let’s do a Google Search for “injury lawyer”.

As you can see, even before you see organic results, Google shows you sponsored results or ads.

Everything you see in this screenshot is an ad (not an organic result).

Only when you scroll down the page, you will see organic results.

With the changes in Google algorithms, it is becoming increasingly difficult to rank on the first page. 

Add to that the growing costs of Google Ads, and you would understand why more and more legal businesses are investing in lawyer SEO companies.

SEO for Lawyers: Benefits

As a lawyer, you want to serve clients looking for honest and effective legal advice.

From personal injury to family disputes, law firms serve a wide range of issues.

In the words of Janet Reno, Being a lawyer is not merely a vocation. It is a public trust, and each of us has an obligation to give back to our communities.

And if you are one of those lawyers who want to genuinely serve your clients, you deserve to be seen. 

And when it comes to Google and other search engines, being seen refers to being on Page 1 of Google. Welcome to the world of seo for lawyers.

Let’s dive into some more benefits of investing in lawfirm seo.

Reach Local Clients with Strategic SEO for Law Firms

People generally want to consult with a lawyer in their neighborhood or city. One is less likely to hire a lawyer in a different state. 

I have seen several lawyers and law firms focusing solely on social media marketing to generate buzz in their area. 

While social media marketing is important, it does not necessarily reach your target audience.

On the other hand, a lawyer seo strategy can help you rank for relevant keywords.

Lesser Cost. Evergreen Traffic

I recently wrote an article where I talked about the importance of seo in digital marketing. In the same post, I talked about how seo can help reduce the CPA (cost per acquisition) by 87.41% compared to paid ads.

Did you know that the ROI for SEO falls between 500% and 1,220%.

A robust lawfirm seo strategy can help you rank higher on Google.

This would translate into organic traffic for days, weeks, months, and even years.

Compare this with paid advertising (say Google Ads), where you have to pay hundreds of dollars for a single click. And once you stop advertising, the paid traffic stops immediately.

I am not saying search engine marketing (sem) does not work.

It has a time and place.

However, investing solely in ads is a recipe for disaster.

SEO for Law Firms for Better Brand Visibility & Awareness

Without brand visibility and awareness, it becomes difficult for a law firm to convert prospects.

People seeking legal counsel are looking for a solution- a reliable and trustworthy law firm.

Law firm search engine optimization is about helping connect prospects with the legal service.

While search engine optimization for law firms takes time (yes it does not offer instant results), you will start reaping the benefits for months and years.

The conversions from seo are far more than those from social media marketing, or paid advertising.

And the best thing about seo for law firms is that it can help generate relevant traffic even for a startup law firm.

With the right optimization techniques, your legal website can generate quality, authoritative backlinks. This helps improve your website authority.

Search engine optimization for law firms offers a number of benefits- more organic traffic, higher conversions, more backlinks, and better visibility and brand awareness.

How to choose the right Lawfirm SEO Partner?

There is no shortage of lawyer seo companies.

Having been in the digital marketing world for over 18 years, and having a good understanding of the legal business, I can confidently say that it is indeed difficult to assess which are the best law firm seo companies.

Experience is one of the most important things to consider when looking for law firm seo services.

It is sad (and sometimes amusing) to see that everyone, these days, calls themselves a search engine optimization expert.

If SEO was that easy, why only few websites rank on Page 1, while others fail to climb up the SERPs.

Don’t fall for the so-called cheap law firm seo agencies.