Your Marketing Budget Is Funding Guesswork, Not Predictable Growth
22 years. 20+ companies scaled. $180M+ pipeline created.
I maintain a maximum of 4 fractional CMO clients.
Currently accepting 1 new engagement.
Every month without senior marketing leadership quietly leaks 18–23% of your potential pipeline.
Within 90 days, marketing stops being a question mark, and becomes a controllable revenue system.
Trusted by leading brands in: Finance | Technology | Luxury | E-commerce
This Probably Feels Familiar
Your team is busy. Campaigns are live. Spend is flowing.
But there's no clear line from marketing activity to revenue outcomes.
No one owns the strategy. And no one is accountable when results fall short.
So you spend $40K–$120K every month, hoping it adds up. And sales and leadership ask questions you can't confidently answer.
Growth-stage companies lose 18–23% of revenue potential without strategic marketing leadership.
That's not a strategy problem. It's a leadership issue.
What Changes When Marketing Has Executive Ownership?
Agencies execute tasks. Consultants deliver advice. Fractional CMOs own outcomes.
Marketing Agencies
What They Do:
- • Execute campaigns you define
- • Charge for outputs (ads, content)
- • Success = deliverables shipped
The Gap:
When revenue doesn't materialize, they point to "brand awareness" that doesn't pay bills.
Marketing Consultants
What They Do:
- • Audit your marketing
- • Deliver recommendations
- • Leave you to execute
The Gap:
PowerPoints don't drive revenue. You're left without leadership to make it happen.
Fractional CMO (Done Right)
What I Do:
- • Own strategy AND execution oversight
- • Lead your team as their CMO
- • Report on pipeline, ROI, and revenue impact
- • Show up as a partner — not a vendor
The Difference:
You get C-suite leadership without a $250K+ salary or a 6-month hiring risk. When investor/partner meetings happen, you have answers.
What This Looks Like in Practice
Case Study 1: FinTech SaaS
From Founder-Led Marketing to $9.8M ARR
The Situation:
Founder running sales and marketing while trying to scale the company. 85% of revenue from personal network. One marketing coordinator handling ad-hoc requests. No systematic lead generation or pipeline visibility.
The Result:
- ✓ Revenue: $4.2M → $9.8M in 16 months (133% growth)
- ✓ Sales cycle: 112 → 78 days (30% reduction)
- ✓ Marketing-sourced pipeline: 8% → 54%
“I was running the company and marketing at the same time—neither well. Sixteen months later we hit $9.8M from $4.2M and marketing drives half our pipeline. Should've brought him in a year earlier."
— Founder/CEO, Series A FinTechCase Study 2: Luxury E-Commerce
48% Revenue Growth Through Attribution & Channel Fix
The Situation:
Premium home goods brand spending $65K monthly on ads with declining returns. Facebook ROAS dropped from 4.2x to 2.1x. Agency blamed market conditions. Email severely underutilized. Founder ready to cut all paid advertising.
The Result:
- ✓ Revenue: $6M → $8.9M annually (48% growth)
- ✓ Blended ROAS: 2.1x → 3.8x in 14 months
- ✓ Same budget, $840K additional revenue in first year
- ✓CAC reduced 42% ($84 → $49)
- ✓Email revenue: 18% → 34%
"We were burning $65K a month on ads with declining returns. Our agency blamed the market. He fixed our attribution in 90 days. Same budget, grew nearly $3M that year, and our customer acquisition costs dropped 42%."
— CEO, E-Commerce BrandCase Study 3: Professional Services Firm
From Zero Attribution to 47% Pipeline Influence
The Situation:
$12M consulting firm spending $45K monthly on marketing with no documented ROI. Sales and marketing completely misaligned. 95% of new business from referrals. Leadership seriously considering eliminating marketing entirely.
The Result:
- ✓ Marketing-influenced pipeline: 0% → 47% in 9 months
- ✓ New business from non-referrals: 5% → 28%
- ✓ Cost per opportunity reduced 51%
- ✓ Sales accepted 72% of marketing-qualified leads (previously had no MQL process)
"Marketing was a cost center for three years. I was ready to cut the whole function. Within nine months, marketing was touching half our deals and sales actually wanted the leads. Didn't think it was possible."
— President, B2B Tech. CompanyThis Is Built for Companies at a Growth Inflection Point
Not every company needs fractional CMO leadership. But if you're here, it might be exactly what will help you with your next phase.
✓ You're Likely a Fit If:
Company Profile:
- ✓ Revenue: $2M–$50M annually (growth-stage, scaling systematically)
- ✓ Marketing spend: $20K–$150K monthly without clear ROI visibility
- ✓ Current state: Proven product-market fit, ready to scale
- ✓ Leadership gap: Execution exists, but no strategic voice at executive table
Readiness Signals:
- ✓ You're facing pressure to explain marketing ROI (from partners, investors, or yourself)
- ✓ You recognize marketing needs leadership, not more execution
- ✓ You're ready to give your CMO real authority to make decisions
- ✓ You value expertise and understand premium leadership isn't cheap
- ✓ You're willing to move fast. Not stuck in analysis paralysis
Investment Reality:
- ✓ You can invest $10K-$15K monthly for strategic leadership
- ✓ You understand this pays for itself through waste reduction and growth acceleration
- ✓ You're looking for ROI, not the cheapest option
✗ This Probably Won't Work If:
Wrong Stage:
- ✗ You're under $2M revenue or not investing $20K+ monthly in marketing yet
- ✗ You're over $100M and need full-time enterprise CMO
Wrong Expectations:
- ✗ You want someone to "just run the ads" (that's an agency, not a CMO)
- ✗ You need someone onsite 40 hours per week (fractional = strategic oversight)
- ✗ You're looking for the cheapest option (leadership commands premium pricing)
Wrong Fit:
- ✗ You're not open to being challenged on your marketing assumptions
- ✗ You want a "yes person" who executes without pushback
- ✗ You've had 3+ marketing leaders fail in past 2 years (might be deeper issue)
- ✗ You're not willing to make hard decisions about what's not working
The Reality
Most companies I speak with aren't ready yet, and that's okay.
But if you're at the inflection point where marketing chaos is costing you real revenue, and you're tired of guessing...
Let's see if we're a match.
Take the 5-Minute Assessment →How Fractional Leadership Actually Delivers Results?
Step 1: Strategic Clarity (Weeks 1–2)
Deep-Dive Audit & Roadmap
I immerse in your business: marketing infrastructure, revenue data, competitive landscape, customer insights.
Deliverable: Identify Revenue gaps and set priorities. And deliver a 90-day roadmap with quick wins for the first 30 days.
Step 2: Embedded Leadership (Ongoing)
16-20 Hours Monthly, Strategically Deployed
This isn't consulting. This is fractional executive leadership:
- • Weekly strategic sessions with you (CEO/Founder)
- • Bi-weekly team leadership meetings (I become their CMO)
- • Campaign oversight and course-correction
- • Executive participation (board prep, product launches, sales alignment)
- • Direct access via Slack/email for urgent decisions
What This Looks Like: Your team has a CMO. Your investors/partners get answers. And decisions happen faster.
Step 3: Measurable Revenue Impact (30–90 Days)
We Track What Actually Matters
Pipeline contribution by channel. Customer acquisition cost trends. Marketing ROI. Sales cycle length. Revenue per marketing dollar.
Reality Check:
First 30 days = quick wins and infrastructure fixes.
60-90 days = measurable revenue impact.
By 6 months = marketing is your growth engine.
Step 4: Scale or Transition (Months 12-18)
Flexible by Design
Most engagements run 12-18 months. Then one of three things happens:
• Scale up:
Growth justifies full-time CMO (I help you hire and transition)
• Continue:
Fractional remains optimal (many clients stay 2-3+ years)
• Wind down:
You've built capability to run independently
No long-term contracts. No getting stuck with wrong-fit leadership.
Why Fractional Works Faster Than Full-Time
Revenue doesn't move because of hours worked.
The right decisions drive revenue.
A full-time CMO spends 20+ hours per week in:
- • Internal meetings that don't move the needle
- • "Learning the culture" and political navigation
- • 90-day onboarding before driving impact
As a fractional CMO, I leverage my 22 years of experience into the moments that matter. The goal is to eliminate the overhead while delivering immediate strategic impact.
You don't need someone doing the work. You need someone leading the work.
Investment Framework
Fractional CMO leadership isn't cheap. It's strategic executive leadership, and not an agency retainer.
Typical engagement: $10,000–$15,000 monthly
What Determines Your Investment:
- • Marketing spend complexity ($30K vs. $150K budgets require different oversight)
- • Company stage ($2M companies need more hands-on than $20M companies)
- • Team maturity (building from scratch vs. optimizing existing)
- • Scope of strategic needs (single channel vs. full marketing organization)
How to Think About ROI
If strategic marketing leadership helps you:
- Reduce wasted ad spend by 25%
($40K monthly spend = $10K saved monthly = $120K annually) - Improve sales close rate by 15%
(For a $5M company: often worth $200K–$500K+ annually) - Shorten sales cycle by 20 days
(Massive impact on cash flow and revenue velocity) - Increase marketing-sourced pipeline by 40%
(Direct revenue impact — often 6-7 figures for $2M-$50M companies)
The investment pays for itself in 60–90 days.
What You're NOT Paying For:
- • Overhead, benefits, office space (full-time CMO hidden costs)
- • 90-day learning curve of someone unfamiliar with growth-stage challenges
- • Long-term commitment before proven results
What You ARE Paying For:
- • 22 years of pattern recognition applied to your challenges
- • Strategic frameworks that have driven 2-5X growth repeatedly
- • Executive leadership that owns outcomes, not just activities
- • Immediate impact without ramp time
The Signal: Where Marketing Leaders Talk Real Strategy
Most marketing content is recycled ideas, lacking original thinking.
The Signal is different.
I sit down with CMOs, founders, and revenue leaders to discuss what actually works and what's BS.
The conversations marketing executives have behind closed doors, now in public.
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Not ready to hire yet? Start here. You'll know within 2-3 episodes if my approach aligns with how you think about growth.
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Read Article →Marketing Stops Being a Guess. Growth Becomes Predictable.
Picture your next leadership meeting:
You have a clear Pipeline attribution, documented ROI by channel.
And your marketing team has direction and momentum.
When Sales asks why leads aren't converting, you have data-backed answers (not excuses).
When Product launches something new, marketing is already 30 days into pre-launch strategy.
You stop wondering if your marketing spend is working and start knowing exactly which dollars drive revenue.
That's what strategic marketing leadership delivers.
And you don't need a 6-month search or a $250K+ salary to get there.
The Process
I'm currently accepting 1 fractional CMO engagement.
Here's how it works:
- Step 1: You complete a brief strategic questionnaire (5 minutes)
- Step 2: I review to determine potential fit
- Step 3: If there's alignment, we schedule a 30-minute strategy session
- Step 4: If mutual fit exists, we discuss a 90-day pilot engagement
Important:
I only move forward with companies where I'm confident the investment will pay for itself in 60-90 days through reduced waste and increased pipeline efficiency.
If I don't see that path during our conversation, I'll tell you honestly and point you toward better alternatives.
This isn't about filling my calendar. It's about creating transformative partnerships with companies at the right inflection point.
"He was upfront that he's selective about who he works with. He showed me exactly why our sales cycle was so long and what we'd fix first. Said we'd see movement in 90 days. He was right. By month four we'd already closed deals that would've dragged on for six more months."
— Growth-Stage CEO