Strategic Marketing Without the $250K Commitment
Fractional CMO services for growth-stage companies ready to turn marketing from a cost center into a predictable revenue engine.
22 years. 20+ companies scaled. Three Engagement Models designed for different inflection points.
Trusted by leading brands in: Finance | Technology | Luxury | E-commerce
Why Agencies and Consultants Keep Failing You
Agencies execute. They'll run your campaigns, design your ads, manage your social media. But when revenue doesn't show up, they point to vanity metrics that don't pay bills.
Consultants strategize. They'll audit your marketing, deliver a beautiful deck, bill you $30K, and leave.
You're stuck translating PowerPoints into action without leadership to make it happen.
What's missing? Executive ownership.
- • Someone who owns both strategy AND execution oversight.
- • Someone accountable for pipeline, not just activity.
- • Someone who shows up as a partner, not a vendor.
That's what fractional CMO leadership delivers.
Choose Your Model Based on What You Need Right Now
Fractional CMO
What It Is:
I become your part-time Chief Marketing Officer. Strategic leadership + execution oversight. 16-20 hours monthly, strategically deployed.
Who It's For:
- Revenue: $2M-$50M
- Marketing spend: $30K-$150K monthly
- You have a team (or agency) that can execute
- The gap is strategic leadership, not hands-on work
What You Get:
- Weekly strategic sessions with CEO/leadership
- Bi-weekly marketing team leadership meetings
- Campaign architecture and optimization oversight
- Board/investor presentation prep and participation
- Hiring, performance management, team development
- Direct access for urgent strategic decisions (Slack/email)
Typical Results in 90 Days:
- Clear marketing attribution and ROI visibility
- Reduced wasted spend (typically 15-25%)
- Improved pipeline contribution from marketing
- Team has direction, momentum, and accountability
Strategic Marketing Audit
What It Is:
Intensive 2-week diagnostic of your entire marketing operation. You get a strategic roadmap, not a consultant's deck you'll never implement.
Who It's For:
- You're not ready for ongoing leadership yet
- You need to understand what's broken before committing
- You want a second opinion on current strategy
- Leadership needs a business case for marketing investment
What You Get:
- Complete marketing infrastructure audit
- Customer journey and attribution analysis
- Competitive positioning assessment
- Team capability and skills gap analysis
- 90-day strategic roadmap with prioritized initiatives
- Budget reallocation recommendations
- 2-hour presentation to leadership team
Typical Outcome:
You'll know exactly what needs to happen next—and whether to build internally, hire fractional, or bring on full-time leadership.
Marketing Leadership Advisory
What It Is:
Monthly strategic guidance for companies with marketing leadership in place who want senior oversight and accountability.
Who It's For:
- You have a Marketing Director or VP who needs mentorship
- Your CMO is strong tactically, needs strategic elevation
- You want executive-level oversight without full fractional engagement
- Board wants independent validation of marketing strategy
What You Get:
- Monthly 2-hour strategic session with marketing leader
- Quarterly strategy review with CEO
- On-demand guidance for major decisions
- Performance metric review and optimization
- Hiring and team structure recommendations
Typical Results:
Your existing marketing leader levels up. Strategy gets sharper. You have confidence marketing is on track.
Why Fractional Leadership Works Faster Than Full-Time
The math:
Revenue doesn't move because of hours worked. It moves because of decisions made.
Fractional CMOs concentrate senior judgment into high-leverage moments—eliminating overhead while delivering immediate strategic impact.
How Fractional CMO Engagements Work
Strategic Clarity
Deep-dive audit. I immerse in your business—marketing infrastructure, revenue data, competitive landscape, customer insights. You get a 90-day roadmap with quick wins for month one.
Foundation Building
Weekly strategic sessions. Team leadership established. Attribution framework implemented. Quick wins executed. Infrastructure gaps filled.
Momentum & Optimization
Measurable revenue impact visible. Waste eliminated. Pipeline contribution growing. Team operating with clarity and accountability.
Scale & Refinement
Marketing becomes predictable revenue engine. Systems are documented. Team is self-sufficient for execution. Strategic oversight continues.
Transition Decision
Scale up to full-time CMO, continue fractional, or wind down with capability built.
Ready to start building your marketing revenue engine?
Apply for Strategy Session→This Works Best If You're Here
You're a Good Fit:
- Revenue: $2M-$50M (growth-stage, scaling systematically)
- Marketing spend: $20K-$150K monthly without clear ROI
- You recognize the gap is leadership, not execution
- You're ready to give your CMO real authority
- You value expertise and understand premium leadership isn't cheap
This Won't Work If:
- You're under $2M or over $100M
- You want someone to "just run the ads"
- You need 40 hours/week onsite presence
- You're looking for the cheapest option
- You're not open to being challenged on assumptions
Reality Check:
I maintain a maximum of 4 fractional CMO clients. If we're not a fit, I'll tell you honestly and point you toward better alternatives.
Ready to Explore If This Is Right for Your Stage?
The process is straightforward:
Complete Application
Brief application (2 minutes)
I Review for Fit
I review to determine potential fit
Strategy Session
If aligned, we schedule a 30-minute strategy session
90-Day Pilot
If there's mutual fit, we discuss a 90-day pilot
I only move forward with companies where the investment will pay for itself in 60-90 days through reduced waste and increased pipeline efficiency.
Currently accepting 1 fractional CMO engagement.