If your direct-to-consumer brand is having trouble growing profits, even though your revenue and ROAS look good, you need to look the three things.
In this video, you will learn
- Why blended CAC is one of the most misleading numbers in DTC?
- The exact contribution margin formula you should use
- The three specific margin killers hiding in most DTC P&Ls
- How to set a contribution margin floor
- Why separating new customer economics from repeat customer economics is the most important analytical distinction in DTC unit economics
Shashank brings over 22 years of global omnichannel marketing experience. As a 4x Chief Marketing Officer, he has helped several organizations (Startups and Fortune 500) drive sustainable revenue growth through strategic marketing.