Did you know that more than 70% of B2B decision makers spend over half of their research time online? With more than 61% of business-to-business transactions starting online, more and more businesses are turning to B2B marketing to generate leads and more revenue. Commanding close to $15 billion in traditional ad spend, and $9 billion …
B2B Marketing: The Ultimate Guide to Marketing for B2B! Read More »
Marketers and businesses make a fuss over too many metrics and KPIs. If you are focusing too much on Google Analytics or Adobe Analytics or keeping an eye on every follower/like count growth on your Facebook or Instagram, you are not there yet to lead a marketing department. Ouch! Having said that, I am not …
Customer Lifetime Value (CLV or LTV): The Most Important Marketing KPI Read More »
By the end of this year, global spending on blockchain solutions is projected to reach $6.6 billion. And this number will grow to $19 Billion by 2024. In Q1 2021, blockchain technology startups attracted $2.6 billion in VC (venture capital) funding. Given this massive growth in the cryptocurrency and blockchain industry, the need for PR …
Cryptocurrency and Blockchain PR: The Definitive Guide! Read More »
If you are a crypto startup aiming to build disruptive blockchain technology, chances are you might not have clear ideas as to how to market your business. Crypto marketing is a tad different from regular marketing, although it does share elements of omnichannel digital marketing that we implement in other verticals and industries. Cryptocurrency and …
People and culture fuel growth in a company.
Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat. Amazing words by an ancient Chinese military strategist, Sun Tsu. If you are under the impression that marketing (and marketing strategy) is a rather recent (20th or 21st century) concept, you are mistaken. We might have to look …
Marketing Strategy: Embrace and Grow Your Business! Read More »
