Marketers and businesses make a fuss over too many metrics and KPIs. If you are focusing too much on Google Analytics or Adobe Analytics or keeping an eye on every follower/like count growth on your Facebook or Instagram, you are not there yet to lead a marketing department. Ouch! Having said that, I am not
Customer Lifetime Value (CLV or LTV): The Most Important Marketing KPI Read More »
By the end of this year, global spending on blockchain solutions is projected to reach $6.6 billion. And this number will grow to $19 Billion by 2024. In Q1 2021, blockchain technology startups attracted $2.6 billion in VC (venture capital) funding. Given this massive growth in the cryptocurrency and blockchain industry, the need for PR
Cryptocurrency and Blockchain PR: The Definitive Guide! Read More »
If you are a crypto startup aiming to build disruptive blockchain technology, chances are you might not have clear ideas as to how to market your business. Crypto marketing is a tad different from regular marketing, although it does share elements of omnichannel digital marketing that we implement in other verticals and industries. Cryptocurrency and
People and culture fuel growth in a company.
Marketing Leadership: Building a Team That Breeds Success! Read More »
Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat. Amazing words by an ancient Chinese military strategist, Sun Tsu. If you are under the impression that marketing (and marketing strategy) is a rather recent (20th or 21st century) concept, you are mistaken. We might have to look
Marketing Strategy: Embrace and Grow Your Business! Read More »
