Marketing

Paid advertising is the fastest way to scale a working marketing system. It is also the fastest way to burn a budget on a broken one.  Why am I criticizing Paid when I have overseen media buying north of $30 Million annually? In the capacity of both a CMO and a fractional CMO, I have

As a fractional CMO, I have worked with dozens of B2B SaaS businesses.  And this example came up during one of my mentoring sessions.  For those who are unfamiliar, I mentor senior-level marketers to help them advance in their career. This also helps me stay updated with recent trends. In this B2B SaaS case study,

FIFA World Cup is the world’s biggest attention event. It carries massive emotions, and therefore, world’s leading brands leave no stone unturned to capture every bit of this global event. This year with the FIFA World Cup coming to North America, things are already getting exciting and adventurous. In this video, I cover some of

SaaS is not the same what it used to be. With recent changes in technologies (esp. AI), and consumer behavior, SaaS marketing requires a few important tweaks or upgrades. In this video, I will cover the biggest B2B SaaS trends for 2026.

Marketing, when done poorly, can hurt your brand. And sometimes, even the biggest global brands fall prey to poor marketing. Let’s look at a few marketing campaigns from the top global brands, and why they backfired.

As a CMO and fractional CMO, I have worked with founders for a large part of my career. And every time, revenue slows down, they default to ramping up lead generation.  More leads feel like the answer because they’re visible, measurable, and easy to associate with growth.  But more leads fed into a broken system

I have worked as a CMO and fractional CMO for several businesses, and have worked closely with marketing agencies. I even have even been a full time employee at four different agencies. Most founders realize too late that their agency is limiting growth. After 12 to 18 months of retainer fees, activity reports, and missed

I have worked with several founders in my marketing career. And more often than not, an inconsistent pipeline is one of their most frustrating problems. I can almost guarantee that at most organizations, this is addressed by increasing spend, running more campaigns, or pushing sales harder.  In this guide, I will walk you through the

If your marketing is not driving revenue, it might not be a budget or channel issue. In my experience as a CMO and fractional CMO, the underlying issue is almost always strategic. I am referring to the wrong ICP, unclear positioning, marketing-sales misalignment, and the wrong measurement framework. In this guide, I will walk you

Building a marketing team from scratch requires defining revenue targets first, identifying the specific growth constraint the team needs to solve, and hiring in the right sequence based on company stage.  In my marketing career, I have come across several businesses hiring before they have strategic clarity. And as expected, they end up with capable