A fractional CMO provides executive-level marketing leadership on a part-time basis. They typically work 2-3 days per week to develop marketing strategy, oversee demand generation, align marketing with revenue goals, and manage marketing teams or agencies. All this without the cost or commitment of a full-time hire. Unlike marketing managers who execute campaigns or agencies […]
After 22 years in the marketing space, and leading as a CMO, I’ve seen growth work, stall, and collapse hundreds of times. And there is definitely a pattern to that. Six forces determine whether your growth compounds or resets every quarter. I call it SIGNAL. If you believe you are not growing just because of
There is much talk about using AI in marketing. However, without the right strategy, even the best tools do not work. In this video, I cover this topic in detail. And also talk about brands like Coca Cola and KFC not doing it right with AI. Watch the video here:
AI Can Predict Trends. But Can It Predict Taste? Read More »
Did you know that more than 70% of B2B decision makers spend over half of their research time online? With more than 61% of business-to-business transactions starting online, more and more businesses are turning to B2B marketing to generate leads and more revenue. Commanding close to $15 billion in traditional ad spend, and $9 billion
B2B Marketing: The Ultimate Guide to Marketing for B2B! Read More »
Marketers and businesses make a fuss over too many metrics and KPIs. If you are focusing too much on Google Analytics or Adobe Analytics or keeping an eye on every follower/like count growth on your Facebook or Instagram, you are not there yet to lead a marketing department. Ouch! Having said that, I am not
Customer Lifetime Value (CLV or LTV): The Most Important Marketing KPI Read More »
By the end of this year, global spending on blockchain solutions is projected to reach $6.6 billion. And this number will grow to $19 Billion by 2024. In Q1 2021, blockchain technology startups attracted $2.6 billion in VC (venture capital) funding. Given this massive growth in the cryptocurrency and blockchain industry, the need for PR
Cryptocurrency and Blockchain PR: The Definitive Guide! Read More »
If you are a crypto startup aiming to build disruptive blockchain technology, chances are you might not have clear ideas as to how to market your business. Crypto marketing is a tad different from regular marketing, although it does share elements of omnichannel digital marketing that we implement in other verticals and industries. Cryptocurrency and
People and culture fuel growth in a company.
Marketing Leadership: Building a Team That Breeds Success! Read More »
Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat. Amazing words by an ancient Chinese military strategist, Sun Tsu. If you are under the impression that marketing (and marketing strategy) is a rather recent (20th or 21st century) concept, you are mistaken. We might have to look
Marketing Strategy: Embrace and Grow Your Business! Read More »
